In a world that advances and doesn´t stop, innovation is a daily challenge to achieve success in business.
It´s almost impossible talking about digital marketing without mentioning the current trending: social media influencers. Who hasn´t heard about them before?
Why are they important? Perhaps it was the first question I asked myself and the one that produced curiosity on me. But maybe, even though you’ve heard about them, you don´t know who they are or what they really do. But that doesn´t matter because every day there are more
companies, brands, products, and services that are offered through social media influencers.
WHAT IS AN INFLUENCER?
An Influencer is the one who tries to tell a story from the most convincing perspective to buy: The customer’s point of view. An influencer should have in favor of a variety of qualities and specializes in specific areas that produce common interest. They express themselves through their niche to reach many people in social media.
Their magic key is that they usually belong to geographical space and share customs with their audience. Sometimes they allow them to know their lifestyle and its successes or failures. They´re able to become close to every single person and make a bridge that is difficult to break.
Also, they open the doors of their knowledge about products or brands just for their followers. The influencers connect with the people and make them feel part of their daily life. They also create trust through their own opinions and experiences.
Their job is to present videos, images, tell creatively how something looks, how it feels, its smell and its value.
They give you the truth through their expressions. Also, they engage themselves with their followers and with you, so they must share the belief of what they are promoting.
You need to know that not all the influencers work are managed in the same social media. You can find influencers in social networks such as Facebook, Twitter, Pinterest, Youtube and probably the most used Instagram.
Influencers create their own space and find a way to like and please to their audience. Creating empathy is essential to their success. They provide the product information and are responsible for responding to the comments of their followers. They constantly communicate with their audience.
Working with Social Media Influencers
If you are interested in giving it a try you must to know that not everyone is the right influencer. Because of that, I must tell you that you need to choose the right one without pressures. And it’s your lucky day because I’ll talk to you about seven steps that you should take into consideration.
To start your business plan with influencers, everything will depend on your needs. You must be clear about your niche business and the target audience, which includes your geographical location.
You must know that to make your customers fall in love with your brand or product. Once you have all your ideas in order you can do the following
Step #1: Investigate the influencers that are relevant in the area of your business.
Search for influencer marketing tools that will help you in this new and fantastic journey. There are tools that allow you to find influencers to your purpose, for example. HypeAuditor, Discover.ly or Tweetdeck.
Step #2: Set your target reach
Doing the point mentioned above, you will have a variety of options. You must keep in mind the range you want to achieve; with this, I mean, for example, how many followers they have. They are too many or too few for you. It´s what you need to ask yourself.
Step #3: Evaluate the engament received by the Influencer
You must evaluate the influencer’s power on their environment. Consider the number of replies they get. You need someone to give something to talk about.
Step #4: Study the influencers
You have to study the influencers. Analyze if they really work in your niche, you don´t want to go in the wrong way. Be careful and observe their modus operandi. The idea is that they don´t saturate their followers with too many daily ads. Sometimes it´s better to work with an influencer who is selective with their sponsorships.
Step #5: Get familiar with the Influencer
Keep doing the whole homework. Read the messages that they give through their media, watch their videos, their posts, and comments. You must consider every single influencer as an object of study. Are any of them able to promote your business?
Step #6: Reach the Influencer with your job proposal
Once you decide, contact the chosen one and let him/her know that you have a work proposal. Take the time to meet them in person if you can. Talk to them about the brand or the product, your beliefs and motivations; tell them where you are going and your goals. You and the influencer will be co-workers and partners.
Step #7: Work in building trust
You need to build bidirectional trust. Each one must establish their work rules and expectations. From then on, you can constantly check their work and make the necessary adjustments in the content. Follow up and don´t stop trying.
Promotion is always the Key
Surely this series of tips will take you forward in your venture. As you can see, the influencers are people who encourage constant changes and are more rentable than celebrities. They have become the best option to bring people to buy products on the internet. Said all this, then I should ask you: Who in their right mind wouldn´t want to promote their business with their help?
And with this last question I mean not only a product or service, but I also talk about your own brand. When you´re starting a new brand it can be hard to get the attention to the public. For that reason, the Influencers are one of the best opportunities to get an adequate promotion.
They allow the awareness of the brand and they distribute the content for strategy convenience. With influencers, you can encourage campaigns that give your brand more value. Also doing influencers marketing improves your SEO because the sites that have more traffic are prioritized.
Remember that you must update yourself to obtain success in your goals. Influencer marketing is the current and most efficient tactic to improve your business.
History remains but current generations demand changes. Traditional methods of advertising don´t attract the consumers as they did in the past. In general, people are not interested in the same things as before.
Now entrepreneurs need the support in advances and technology to obtain a higher impact in the information that reaches costumers. This is where the influencers come into play. Making influencer marketing is a step towards the future. Keep going on; take the risk of advancing with the world.